Medical & Healthcare
Cybersecurity
Travel & Hospitality
Edtech
Enterprise
Non-Profit
Fintech
Agritech
Retail & Real Estate
Design for AIResearch &
Strategy
50+
Projects
80+
Researches
450+
User Interview
10+
Patents
Global Clients Across Domains
What we Offer
We use proven research methodologies and audit strategies to identify the right markets and reveal key insights into your users’ motivations, desires, and pain points; deliver actionable findings and tailored recommendations that align with your business objectives.
We deliver more than data – our strategies are built on the insights gathered from research, transforming them into clear, actionable plans and recommendations, that facilitate your organizational goals, ensuring long-term growth and competitive advantage.
Putting You Ahead of the Curve through Research & Strategy-Led Approach
We cut through the data clutter, culling out actionable insights to fuel data-driven decisions. By employing a variety of proprietary tools, research methodologies, co-creation workshops, deep dive interviews, etc. to understand you and your users deeply, we empower you to make informed choices that resonate and drive business growth.
Data Driven Insights
Provides real user behaviors, market trends, and insights, reducing guesswork to guide strategic choices.
Innovative Strategies
Targeted campaigns and messaging based on customer insights.
Clear Directions
Provides a strategic roadmap, aligning actions with business goals and market opportunities.
Risk Mitigation
Reduces uncertainty by validating ideas before execution.
Market Understanding
Identifies trends and opportunities in the competitive landscape.
Confidence to Make Decisions
Empowers decision-makers with relevant, actionable information to make confident, timely decisions.
Our Meticulous Research & Strategy Methodology
Our meticulous research methodology is designed to uncover the right insights, ensuring accuracy through rigorous, anti-delusional techniques. We prioritize quality at every step—starting with the careful recruitment of the right candidates, and designing instrumentation that elicits genuine responses. Many research methods can lead to misleading conclusions, but we avoid being blinded by flawed approaches or biased data from selectively chosen audiences. Our experts possess the right lenses to see beyond the surface.
In terms of strategy, our domain expertise ensures that we not only ask the right questions but also deliver strategic solutions that resonate. As designers, we possess the ability to identify insights that are often overlooked by the C-suite, bringing a fresh perspective that drives meaningful outcomes.
Define research objectives
Research design
Recruitment & plot
Conduct research & field work
Collation, transcriptions, scoring & analysis.
Synthesize research insights & report
Download Playbook
Our Research & Strategy Services
Empowering businesses with deep user insights, strategic foresight, and actionable recommendations to ensure products and services resonate with their target audiences; thus enabling informed decision-making.
User Preference Research
Identify customer needs, ensuring products align with their expectations.
Usability Testing
Testing evaluates usability, adaptability, and efficiency by observing users.
Gap Analysis
Identifies the difference between the current state of a process, product, or system and its optimal performance.
Qualitative Research
It uncovers the psychological drivers, needs, and desires that shape behaviors and decisions across user personas.
UX Benchmarking
Through research and testing, we identify customer needs, ensuring your products align with their expectations.
Competitor Analysis
Studies competitors’ products to identify strengths, weaknesses, and opportunities for differentiation.
Download Sample Dossier
Research & Strategy in Action: Case Studies
Explore how tailored research and strategic interventions have driven meaningful outcomes, addressing complex challenges and creating new opportunities for growth.
Testimonials
Right from the start the process was very smooth. They were extremely helpful, proactive, patient and answered all questions. This is beautiful, I haven’t seen anything like this. Achieved goal: CIO of Family Office signing up for his professional job and for his personal account. Well done 👍…
Micheal Beal
Chief Executive Officer & Founder
Right from the start the process was very smooth. They were extremely helpful, proactive, patient and answered all questions. This is beautiful, I haven’t seen anything like this. Achieved goal: CIO of Family Office signing up for his professional job and for his personal account. Well done 👍…
Micheal Beal
Chief Executive Officer & Founder
Right from the start the process was very smooth. They were extremely helpful, proactive, patient and answered all questions. This is beautiful, I haven’t seen anything like this. Achieved goal: CIO of Family Office signing up for his professional job and for his personal account. Well done 👍…
Micheal Beal
Chief Executive Officer & Founder
Right from the start the process was very smooth. They were extremely helpful, proactive, patient and answered all questions. This is beautiful, I haven’t seen anything like this. Achieved goal: CIO of Family Office signing up for his professional job and for his personal account. Well done 👍…
Micheal Beal
Chief Executive Officer & Founder
Right from the start the process was very smooth. They were extremely helpful, proactive, patient and answered all questions. This is beautiful, I haven’t seen anything like this. Achieved goal: CIO of Family Office signing up for his professional job and for his personal account. Well done 👍…
Micheal Beal
Chief Executive Officer & Founder
Cognilense is a powerful collection of thinking tools and resources designed to help you look at situations through different perspectives and encourage 'conscious thinking.
Explore CogniLense
Our Proprietary CogniLense Research Methods
We have been using these unique concepts, research methodologies and thinking techniques (which we call CogniLense) to strategize and solve problems as well as look at situations with a new eye, in a product and businesses. Thus, strategizing with a wholistic approach.
Your Questions, Answered (FAQs)
What are front-end development services?
Front-end developers take care of everything users see and interact with directly. They focus on the user experience (UX) – how users interact with your site. This includes:
- Matching it with design to make it aesthetically appealing: Layouts, colors, fonts, images, etc.
- Building the user interface (UI): Buttons, menus, forms – all the interactive elements you click and tap on.
- Ensuring it works smoothly: Animations, responsiveness (looking good on all devices), and making sure everything runs fast.
What does a front-end developer do?
They use coding languages like HTML, CSS, and JavaScript to translate designs into a functioning website or app. They also gotta stay on top of the latest trends to make sure your site feels fresh and modern.
How much do front-end development agencies charge?
The cost depends on many factors such as the size and complexity of your project, requirements, tech stack needed, estimated time and efforts to be put in, etc. The best way to get a quote is to chat with us to get a clear understanding.
Industries We've Transformed with Research & Strategy
In terms of strategy, our domain expertise ensures that we not only ask the right questions but also deliver strategic solutions that resonate.
Schedule a Call Now
20 years of creating experiences Supercharging products and business
20+
Satisfied
clients
550+
Successful Projects
40+
Designers
On-board
