Design Thinking is suited to addressing a wide range of challenges and is best used for bringing about innovation and design solutions within the following contexts:
– Human-centered innovation, shifting markets and behaviors.
– Re-inventing business models and if you have spotted a business opportunity but unsure of the exact product or service needed.
– Somehow users are not responding back to your product.
– You are concerned about the experience and adoption of your solutions.
– In a system or process not performing to your expectations

Of course not, there are other ways to solve problems, however user experience involves consideration of various factors and aspects and design thinking strategies and solutions are extremely effective in targeting them effectively.

For brands or businesses with concerns such as – ‘I am not sure what my users want or what they would like’ or ‘We have 3 powerful ideas, not sure which way to go’. On projects like these, our strategies, solutions and metrics are chosen to reflect and measure this uncertainty. We bring a mix of qualitative and quantitative data, and measure the impact of Design Thinking intervention in terms of ‘reduced uncertainty’.

Market Research is largely focused on ‘what is’, on the other hand, design thinking helps you move towards ‘what can be’ and ‘what may work’, so this helps companies not just uncover insights, but translate insights into ideas and mitigate concerns by testing and refining the concepts with potential users and their feedback.

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